We’re an analytics company…
who happened to build community.
In 2017 it became evident we needed to develop LunarCrush.
A new cryptocurrency was launching every day, and the resources to understand which ones mattered were absent. When it came to crypto, everything was different. The founders, the technology, the communities, even the language, was all new.
Value was being created at a speed history had never experienced, and traditional methods of analyzing value did not apply.
With cryptocurrencies, there were not quarterly scheduled earnings calls or 10-K reports, an entirely new way of doing business had arisen. It was decentralized, it was global, markets moved at the speed of social, and they traded 24/7.
Hindsight is 20/20. Looking back on the paradigm shift the coronavirus had on the world is easier now with perspective. A lot of individuals who never thought about financial markets began asking questions like, “So what happens when we print trillions in new money, where does it come from?, or “Did they already have the money?”. A new class of “DIY” investors was born, and for the first time, they had all the power at their fingertips to change everything. Like the undeniable impact r/WallStreetBets made, and how it captured the attention of mainstream media for months. Someone with the screen name “DeepFuckingValue” testified from the House Committee on Financial Services. This person goes by the name “Roaring Kitty” on YouTube. Try explaining this to those outside the financial community. It would be difficult for them to understand the influence of DFV.
Then here comes crypto. With a couple of Tweets, Elon Musk sends Dogecoin soaring. In crypto, social and community matters more than in other financial communities. Some may disagree or call it “dumb money”. What would they say about the power of community when it comes to the example of GameStop, who subsequently raised $551M by issuing new shares. The power of community comes first, and smart money then has an opportunity to realize a positive outcome.
Social media is only a tool, but a true cohesive community which can continue to grow through grassroots and create a groundswell of believers, is what crypto has always been about. The grassroots community has always been what we at LunarCrush have set out to prove is the delta between good and great.
Community is at the core of cryptocurrencies. Whether it was the cypherpunks hopping the original bitcoin nodes around 10 years ago, coming together when the price crashed multiple times, dealing with mainstreamers telling us all crypto dead for the umpteenth time, or the NFT mania in the community today.
We have spoken with thousands of people over the years, interviewed hundreds of founders who have dedicated their lives to building our industry, every one of them could have quit many times over, but the community always lifts them up, someone else may be having a good day when you are not. That is community.
In 2017, no one was looking at community. But we knew it mattered, community always mattered.
Years later, we have grown LunarCrush.com to be one of the most visited places on the web for crypto enthusiasts. Subsequently, it has become one of the most visited websites in the world. What we are most proud of as a team, is we have accomplished this organically.
LunarCrush has never paid for growth or taken payment to advertise.
This was only possible because of you, our community. We thank you from the bottom of our hearts for your continued support and encouragement over the years, whether it was public or private. We thank you for sharing our message with your family and friends.
Because of you, we are incredibly fortunate to be able to keep building, and more importantly, pay it forward.
This is why we are so incredibly proud to announce the Lunr, L°, the first utility token leveraged by LunarCrush.
Why and what’s next?
What does the future economy look like? We look to the future for our inspiration in the present. How can imagination and possibility define what we can accomplish in how we show up today? Not only in our creative pursuits, but in redefining how we live, work, and play.
We believe in enabling the communities of tomorrow, by being different. By seeing a new way organizations can exist beyond traditional subscription models, selling data, or plastering your site with big tech ads and banners.
All of the existing models were open to us at LunarCrush, and would have been extremely lucrative for the founders, employees, and investors. This would have been the simple and typical way to do business.
Those models are the opposite of what we envision the blockchain and cryptocurrency industry is meant to enable.
It would be easy to charge hundreds of dollars a month for access to data. This is only feasible for a portion of people on the planet. In contrast, hundreds of dollars a month, or even five dollars a month, is inconceivable for some. Providing individuals access to tools which could even the playing field is something we believe in.So we asked the question.
How are we democratizing opportunity if only one subset of individuals can reasonably access our products?
Instead, we decided to create a symbiotic ecosystem where the work you put in, is what you get out. Everyone will have equal opportunity for reward in our community.
With Lunr token, we are creating an ecosystem to fuel our community. We are calibrating the ecosystem so anyone can benefit if they put in the time and effort.
This allows LunarCrush to focus on innovation and eventually dissolve into the community itself. We hope to lead the way and become pioneers for our generation and future generations by executing the more difficult path, because it is the right path for the greater community.
JV
More information on Lunr | L°. https://lunrtoken.com
More information on LunarCrush: https://lunarcrush.com
